(01) Surface
Bringing users closer, one click at a time.
Create your own blue ocean by going digital.
Fig. 01 / Skipjack / Katsuwonus pelamis
Point cloud / 0 pts
(02) Scan
We read the account before we touch the budget.
Tracking, creative and spend get checked fin by fin, so every rupiah has a job before a single campaign goes live.
(03) Strike
Launch with a clear target on every channel.
Every campaign goes live with one number it has to hit, whether that's cost per lead on Meta, cost per sale on TikTok or cost per call on Google.
(04) Dive
Test the creative. Scale what bites.
Fresh hooks go into testing every week. The ads that lose attention get cut, and the budget moves to the ones that actually sell.
(05) Underneath
The problem isn't the budget. It's the optimisation underneath.
Most ad accounts don't need more money. They need clean tracking, sharper creative and someone optimising them every single week. That's the part we take off your hands.
Depth0002.0 m
Logbook / 2020 to today
Since 2020, by the numbers.
20B+ IDR
Ad spend managed since 2020
10+
Industries
5x+
Average ROAS
Brands we've helped grow
Sample data- Ombak Surf Co.
- Kopi Lereng
- Rumah Teduh
- Nusa Botanica
- Dentara Clinic
- Gerak Fitness
- Laras Skincare
- Kencana Jewelry
- Pasar Mode
- Sayur Segar
(06) AboutDepth 520 m
A performance team that treats your budget like its own.
We're a performance ads team based in Jakarta and Bali. Since 2020 we've managed more than 20 billion rupiah of ad spend on Meta, TikTok and Google for business owners in more than ten industries.
The rule we work by is simple: if a campaign doesn't earn its budget, it doesn't keep it. That means clean tracking, creative made for each platform, and someone watching your numbers every week.
- 01
Measured before it's spent
Tracking goes in first, so every sale, lead and call is counted where the platforms can learn from it.
- 02
Optimised every week
Budgets, audiences and creative get reviewed on a weekly rhythm, not when someone remembers to log in.
- 03
Reported in plain language
You hear what changed, why it changed and what it did to your sales. No pile of screenshots.
Campaign performance
All channels / last 30 days
LiveSample data
- Spend
- IDR 184.6M
- +8%vs last 30 days
- Revenue
- IDR 1.07B
- +21%vs last 30 days
- ROAS
- 5.8x
- +0.6xvs last 30 days
- Cost per sale
- IDR 41.2K
- −12%vs last 30 days
Revenue per day / IDR million
Today IDR 6.24M spent / 152 sales
| Day | Revenue |
|---|---|
| 1 | 29.1 |
| 2 | 30.4 |
| 3 | 28.7 |
| 4 | 31.2 |
| 5 | 32.0 |
| 6 | 30.8 |
| 7 | 33.5 |
| 8 | 32.9 |
| 9 | 34.1 |
| 10 | 33.0 |
| 11 | 35.2 |
| 12 | 34.6 |
| 13 | 33.8 |
| 14 | 36.1 |
| 15 | 35.4 |
| 16 | 36.9 |
| 17 | 35.7 |
| 18 | 37.3 |
| 19 | 36.2 |
| 20 | 38.0 |
| 21 | 37.4 |
| 22 | 36.8 |
| 23 | 38.9 |
| 24 | 38.1 |
| 25 | 39.6 |
| 26 | 38.7 |
| 27 | 40.2 |
| 28 | 39.5 |
| 29 | 41.3 |
| 30 | 40.6 |
Spend by channel
- Meta46% / ROAS 6.1x
- TikTok31% / ROAS 5.2x
- Google23% / ROAS 5.9x
Last changePaused 3 tired creatives on Meta2h ago
Example dashboard with sample numbers. Your own report shows your accounts.
(07) ServicesDepth 610 m
Ads where your customers scroll, watch and search.
Three platforms, one team and one set of numbers. Each channel gets its own job, and the budget follows whichever one is bringing in customers.
(07.1) Live previewSample data
Meta Ads
Facebook and Instagram campaigns built around creative that stops the scroll, with the pixel and Conversions API feeding every sale back to the algorithm.
- Hook testing
- Retargeting
- Pixel + CAPI
RT
Rumah Teduh Villas
Sponsored
Sunset views from every room. Book direct for this weekend.
rumahteduh.example
Book your stay
1,284 likes
Hook test / day 4Live
- APrivate pool, five minutes to the beach2.1%
- BSunset views from every room3.3%
Winning, budget moving here
- CBook direct and skip the fees2.6%
Click-through rate / last 24 hours
(07.2) Live previewSample data
TikTok Ads
Short videos that feel native to the For You page, planned around the first two seconds and judged on watch time and sales, not views.
- Creator-style video
- Hook rate tracking
- Events API
FollowingFor You
12.4K3182.1KShare
@kopilerengSponsored
POV: your morning order is ready before you are
original sound / Kopi Lereng
Order nowViews today48,210
Hook rate41%
Avg. watch time6.8s
Click-through2.1%
(07.3) Live previewSample data
Google Ads
Search, Shopping and Performance Max campaigns that reach people at the exact moment they're looking for what you sell.
- Search intent
- Shopping feeds
- Call tracking
villa canggu private pool
Sponsored
RT
Rumah Teduh Villas
www.rumahteduh.example › canggu
Private Pool Villas in Canggu | Book Direct, Best Rate
Five minutes to the beach, breakfast included. Check this week's availability and book in two minutes.
AvailabilityPhotosAirport pickup
Keywords / 30 daysLive
| Keyword | Clicks | Sales |
|---|---|---|
| villa canggu private poolCPA IDR 38K | 1,284 | 96 |
| dentist south jakartaCPA IDR 52K | 862 | 71 |
| serum for oily skinCPA IDR 24K | 2,140 | 188 |